UNYQ is an emerging technology company based in San Francisco, Charlotte and Seville. In partnership with clinical and industry thought leaders, we will empower UNYQers with inclusive design, disrupt prosthetics and orthopedic bracing with mass customization, deliver connected, value-based outcomes and achieve our profitable growth objectives.
The Marketing Manager will lead and coordinate UNYQ’s’ overall internal and external communications strategies. The Marketing Manager will work collaboratively with global team to develop and implement marketing strategies to broaden the impact of the UNYQ brand and oversee organizational messaging and public interactions.
Essential Duties and Responsibilities include the following (other duties may be assigned):
Collaborate with the global sales and marketing team and senior leadership to develop communications strategies that will broaden programmatic reach and deepen impact with both internal and external audiences
Develop and/or refine UNYQ’s "core" brand messages to ensure organizational uniformity
Identify, create and implement plans against significant media and public engagement opportunities that can be leveraged to support UNYQ’s organizational goals
Cultivates and build relationships with Centers of Influence and Customer Segments (community, UNYQers, Medical Providers, Payers) and Key Partners to meet UNYQ’s strategic objectives
Communicate regularly with UNYQ leadership team to ensure consistency of UNYQ’s’ external messaging
Serve as executive editor for UNYQ’s website and social media outlets
Maintain and develop the UNYQ brand and ensure compliance of all materials to branding guidelines.
Serve as main information source for all media contacts requesting data and insights
Educate industry analysts on our value proposition
Establish and assure adherence to budgets, schedules, work plans and performance requirements
Oversee all UNYQ US Regional events and/or engagement activities
Maintain a professional image and demeanor consistent with the image of UNYQ
Travel to various locations. Overnight travel should average 2 to 5 nights per month.
Attend conferences, conventions and regional symposiums as may be required
Maintain confidentiality of company data including new product information, marketing strategies, pricing information and other business proprietary information
Education, Experience, Knowledge, Skills and Abilities:
Bachelor's Degree from an accredited college or university, preferably in marketing, public relations or communications (MA optional)
5-10 years in medical marketing or similar
An acute sense of public affairs
Thorough knowledge of Google Suite products
Excellent organizational skills and a strong work ethic
Demonstrated analytical and conceptual problem-solving ability; oral and written communication skills, including presentation skills
Strong strategic marketing skills to help refine brand positioning
Strong and dedicated understanding towards customer needs and interests
Solid track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
Ability to coach and support senior leaders as spokespersons
Exceptional leadership qualities, capable of mentoring peers and other employees
Working knowledge of social media outlets and their relevance to organizational goals
Strong interpersonal skills - capable of being persuasive, building consensus and resolving conflicts and problems