CommonGenius

Startup Location: Atlanta, GA

We are looking for a talented Marketing Automation Manager to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As a Marketing Automation Manager, your role is to reach customers through email campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates.

Responsibilities
-Identify target audiences and grow our email list
-Design and implement direct email marketing campaigns
-Proofread emails for clarity, grammar and spelling
-Ensure mobile-friendly email templates
-Write newsletters including all company updates
-Upgrade our email templates using graphics, personalization and advanced features
-Ensure prompt and accurate communication with clients via email to minimize unsubscribes
-Create email databases for lead generation
-Analyze campaign performance and suggest improvements
-Report on sales revenue generated from email marketing efforts
-Ensure emails follow industry policies and best practices
-Establishing a range of automated marketing campaigns based on various criteria.
-Reviewing existing marketing campaigns across the business and automating where appropriate.
-Delivering a steady stream of qualified leads for the organization.
-Ensuring all platforms within the business communicate with each other to remove discrepancies.
-Implementing lead scoring practices to enable higher conversions of quality leads.
-Implementation of a marketing automation platform for the business.
-Carrying out A/B testing on automated marketing campaigns to maximize results.
-Segmenting audiences and optimizing campaigns to increase effectiveness.
-Reporting on all campaigns and making changes where necessary.
-Working collaboratively with other departments to ensure automated campaigns achieve company goals.

Requirements
-Proven work experience as an Email Marketer or Digital Marketing Specialist
-Hands on experience with HTML and content management systems

(Preferred)
-Proficiency in marketing automation technology
-Knowledge of SEO/SEM and Google Analytics
-Familiarity with analytical and database tools
-Excellent written communication and copywriting skills
-Strong project management skills
-An ability to work under tight deadlines
-BS degree in Marketing or relevant field

Background of the Marketing Automation Manager
-Previous experience using Marketing Automation platforms such as Insightly, Marketo, Pardot, and Hubspot.
-Strong analytical mindset and an ability to analyse campaigns.
-Relevant industry experience would be a strong advantage.
-Excellent email marketing and campaign experience is essential.