Rigor

Startup Location: Atlanta, GA


We’re looking for a Demand Generation Specialist to join our team of top-notch players! We love what we do and we love where we work. Rigor is on Inc. 500’s list of fastest growing companies in the nation, a 4x Pacesetter Award winner, and a 2x Best Places to Work honoree…so it’s safe to say we’re growing just as fast as the websites we optimize.
We are actively growing our marketing department and looking for A-players to join us. This role will entail crafting and executing our demand generation strategy and collaborating cross-functionally to provide qualitative results. If you are a lead generation machine that loves the science of marketing as much as the art, check out more of what we’re looking for below to see if you would make a great fit on Team Rigor!
Ideally, you:

Have 2-5 years experience generating a high-quality B2B pipeline by building lead generation programs
Love to analyze data, test, iterate, and improve campaigns and conversion rates
Optimize marketing automation and CRM tools
Create and manage successful content strategies
Work exceptionally well cross-functionally
Demonstrate excellent planning and time management skills
Earned a Bachelor’s degree or higher
Execute B2B lead generation programs and processes
Leverage marketing automation technology and CRM to capture, convert, and track inbound leads

A typical day includes:

Creating inbound pipeline through SEO and SEM, website optimization, compelling call-to-actions, and automated nurturing
Owning the lead management process from lead capture to discovery calls and follow-up
Tracking full-funnel marketing metrics, analyzing performance, and providing recommendations for future program and campaign investments
Using automation to improve processes and productivity including leveraging our MarTech stack
Collaborating closely with sales, product, and the rest of the marketing team with great internal communication
Helping out with other marketing initiatives as needed. Marketing is a team sport!

Our team uses the following technologies:

Marketing Analytics: Pardot, Google Analytics, Adwords
Operations: Rigor, Google Apps, Asana, WordPress, Salesforce
Content Creation: Adobe Suite, Canva, Wistia, Screenflow

Every person on our team:

Has fun and is passionate about their work (#1)
Plays a critical role in the company’s success
Cares deeply about helping customers document and solve real business and performance problems
Contributes to information sharing, cross-training, and making the Rigor customer experience even better!

Our core values:

Be genuine
Do the right thing
Own your work
Win as a team
Improve every day
Use resources wisely
Customer first

To apply for this job please visit the following URL: http://rigor.applytojob.com/apply/MQjwaDALsA/Demand-Generation-Specialist →