What’s The Job?
Calendly is looking for a Data Analyst to help drive growth throughout the funnel. This person will analyze and report on Calendly’s acquisition, conversion and retention funnels – break them down by segments and cohorts, measure the impact of campaigns and tests, identify areas of opportunity and collaborate with teams to optimize the business to grow in smarter, faster ways. The role will report to the VP of Marketing and serve the highest-priority BI needs of the leadership team.
You will be successful in this role if you are a business-savvy, technically-capable analyst with SQL skills and an advanced understanding of SaaS user economics. We’re looking for someone with strong analytical and statistical aptitude who possess the ability to communicate business recommendations; someone driven to ask the right questions about the business and identify data-backed opportunities and solutions. This person will foster close working relationships with the marketing, product and engineering teams and company leadership.
Work as an embedded data analyst within our marketing organization to help set, track and achieve quarterly acquisition, conversion and retention objectives
Dive deep into customer data and connect our quantitative/qualitative research insights to help us better understand how we can improve the customer journey
Fulfill data and analysis requests from the CEO and leadership team and influence Calendly’s data driven culture with best practices
Perform analysis and modeling to show how acquisition channel, customer behaviors and product marketing initiatives impact LTV for each cohort and customer segment
Help drive strategic decision-making and make business recommendations based on detailed analysis, insights and reporting on key performance indicators (KPIs) and financial results
Apply best practices to the design, set-up and analysis of A/B tests to drive iterative improvement through efficient experimentation.
Measure the ROI of content and marketing efforts, including organic, paid, and earned content and connect content engagement to business outcomes
Complete at least one in-depth customer behavior impact analysis (e.g., analyzing impact of sending a new onboarding email stream) within the first 6 months
Work with the technical team to improve tracking implementation and data accessibility to increase the information we can measure and its accuracy
Create and maintain the right dashboards and data models in our BI platform, Looker, and specify data integrations necessary to conduct robust cross-channel and cross-platform analysis
2+ years experience in data analytics, marketing intelligence, or performance marketing
A degree in Mathematics, Economics, Statistics or another quantitative field or equivalent experience
Advanced working knowledge of SQL and excel data manipulation
Experience solving complex business problems using data and transforming analyses into concise insights and recommendations
Experience with BI data tools (e.g. Looker), marketing automation platforms (e.g. Intercom), and other attribution or optimization products
Familiarity with A/B testing and customer acquisition channel optimization
US Citizen or Permanent Resident (we do not sponsor at this time)
What We Value
Calendly delivers the best service to schedule external meetings professionally, quickly and effortlessly. Our product is used by over a million people every month across many job functions and industries including sales, recruiting, financial services and education.
We’re obsessed with providing an elegant, delightful, frustration-free experience for our customers. This shapes how we develop, design, market, and support. We move fast and pitch in across departments to help each other when problems need solving.
We’re a group of people with very different backgrounds, abilities, and perspectives. We work hard to build great things together—and make time to celebrate our accomplishments. We offer competitive salary and unlimited paid time off, the option to work remotely and other perks!